Privacy Policy
Who we are
The Efficiency Co Pty Ltd (ACN 667 400 017 ABN 83 667 400 017) provides the real estate industry with quality consultation, training, tools, and efficiency solutions to drive change and success in your workspace. This website and our various other market interactions allow for opinion-based feedback on all things real estate and operational efficiency. This feedback is greatly valued and utilised to develop new tools and services offered by The Efficiency Co and our affiliates.
We at The Efficiency Co are committed to providing quality services to you, and this Privacy Policy outlines our ongoing obligations to you in respect of how we manage and interact with your Personal Information and Data.
What Personal Information we collect and why
Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include names, addresses, email addresses, phone numbers, employer name and contact information, and opinion-based feedback.
This Personal Information is obtained in many ways, including correspondence by telephone, email, instant messaging, via our websites www.theefficiencyco.com.au and all subdomains, from your website, from media and publications, from other publicly available sources, from cookies, and from third parties. We do not guarantee website links or the policy of authorised third parties.
We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients, and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.
When we collect Personal Information, we will explain to you why we are collecting the information and how we plan to use it.
Web Analytics
We use multiple tools to collect and store information about you, your devices, and how you interact with our website(s). This information is collected to improve your user experience.
The type of data collected includes, but is not limited to:
Your device’s IP address
Device screen size
Device type, operating system, and browser information
Geographic location (city)
Referring domain and outbound link, if applicable
Search terms and pages visited on our website
Date and time when pages were accessed on our website
Cookies
Cookies are small data files transferred onto computers or devices by websites for record-keeping purposes and to enhance functionality on the website.
Most browsers allow you to choose whether to accept cookies or not. If you do not wish to have cookies placed on your computer, please set your browser preferences to reject all cookies before accessing our website.
Embedded content from other websites
Within this website (www.theefficiencyco.com.au) and all of its sub-domains, third-party website links may be present and promoted to you. While we make every endeavor to affiliate with premium industry-specific providers and verify all promoted information, The Efficiency Co has no control over its affiliates’ linked content and bears no liability for any conveyed or promoted information.
These links and websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Sensitive Information
Sensitive information is defined in the Privacy Act to include information or opinions about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record, or health information.
Sensitive information will be used by us only for the primary purpose for which it was obtained, for a secondary purpose that is directly related to the primary purpose, with your consent, or where required or authorized by law.
Email lists, registrations, and courses
We will collect information that you provide to us when signing up for mailing lists, purchasing online content or products, registering for our events, or during any correspondence with us via email or phone.
We use multiple tools to manage event bookings, online purchases, and other correspondence with you. You may be subject to the privacy policies of their individual companies, and these can be provided to you upon request in writing.
Who we share your data with
Your Personal Information may be disclosed in several circumstances, including the following:
Third parties where you consent to the use or disclosure
Affiliated partners, such as exhibitors, sponsors, and advertisers
Where required or authorized by law
Security of Personal Information
Your Personal Information is stored in a manner that reasonably protects it from misuse, loss, and unauthorised access, modification, or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files, which will be kept by us for a minimum of 7 years.
Accessing your data
You may access the Personal Information we hold about you and update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.
The Efficiency Co will not charge any fee for your access request but may charge an administrative fee for preparing a copy of your Personal Information.
To protect your Personal Information, we may require identification from you before releasing the requested information.
Should your Personal Information be registered by a third party, this Personal Information may be changed on your behalf at any time by the third party without your prior approval.
In the case where your account and access to your account Personal Information have been suspended, you are able to change any information by emailing [email protected].
Maintaining Data Accuracy
It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete, and up to date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
Policy Updates
This Policy may change from time to time and is available on our website.
[Current Version Published 05/06/2023]
Privacy Policy Complaints and Enquiries
If you have any queries or complaints about our Privacy Policy, please contact us at:
(+61) 403 681 771
Please note that this revised privacy policy reflects the updates and amendments discussed. It provides clear information on how The Efficiency Co collects, uses, and protects personal information, as well as how individuals can access and update their data.
If you have any further revisions or specific requirements, please contact us on the information provided above and we will be happy to assist you.